We’re having a special Black Friday sale on Michael Lewis’ book, ALIVE AND KICKING The incredible but true story of the Rochester Lancers.

We have cut down the price to $22.00 a book for the holiday season. You can give the book it as a Christmas, Chanukah or Kwanza gift or even as a birthday present for the soccer lover in your life.

Here is some praise for ALIVE AND KICKING, The incredible but true story of the Rochester Lancers by FrontRowSoccer.com editor Michael Lewis.

The book details the history of the Lancers, who competed in the American Soccer League and North American Soccer League from 1967-80.

To order your copy, visit https://tinyurl.com/2p8rzhpy

Here are several reviews of the book:

Pablo Iglesias Maurer of The Athletic

@Soccerwriter’s fantastic history of the Rochester Lancers. Important & entertaining work by a real-life legend.

Scott Pitoniak in the Rochester Business Journal

Lewis discovered an abundance of compelling, occasionally bizarre personalities and events to write about during a rollercoaster ride that saw the Lancers play a role in helping professional soccer gain a foothold in the United States. And the seeds for a book – five decades in the making – would be planted. Lewis recently self-published “Alive and Kicking: The incredible but true story of the Rochester Lancers.” Available at amazon.com for $25.99, this 456-page, exhaustively researched tome delves deeply into all the characters and events, including those unforgettable David-vs.-Goliath clashes between the small-market Lancers and big-city foes like the New York Cosmos, whose roster included world-famous stars Pele, Franz Beckenbauer and Giorgio Chinaglia.

Ian Plenderleith in Soccer America

This is an exhaustive, game-by-game account of the Lancers’ unlikely life and eventual decline, but there are enough absurd characters and bizarre stories here to usher you through the excess of detail. It’s the textbook to hold up when someone asks, “Just what was it like to run a struggling pro sports franchise in the 1970s?” It was hard-scrabble survival, from first day to last, but with plenty of tales to tell of a typical team in that era. We played, we fought, we lost, we squabbled, and then the next week we came back and tried all over again. Who says the best stories are about the teams that win?

Shep Messing, former New York Cosmos and New York Arrows goalkeeper who is an analyst on New York Red Bulls telecasts

This book details in an engaging manner the history of professional soccer in Rochester from the beginning, the back-room theatrics as well as the on-field drama.

If you are a soccer fan in general or have a connection to Rochester in particular, I urge you to read this book.

Dick Howard, past member FIFA Technical Committee and Canadian Soccer Hall of Fame inductee 2002

It all started in a broom closet, in the Italian American Sport Club in Rochester New York, with meetings of a group of local businessmen enthused by images of the 1966 World Cup finals. They decided to form a professional soccer team. Little did they know that in the years ahead the Rochester Lancers would become champions of the NASL, the top professional league in the country. Michael Lewis writes a compelling history of the early days of the Lancers, the people behind the scenes, the almost unbelievable turnover of coaches and players from around the world, and the David and Goliath battles against the likes of the New York Cosmos in front of the passionate home fans.

This highly researched book is a must read for anyone interested in soccer and the challenges and rivalries that impact the game.

Dave Sarachan, former U.S. men’s national team head coach

Michael Lewis’ book “Alive and Kicking: The incredible but true story of the Rochester Lancers,” is an in-depth and detailed walk through the history of my hometown team. This book chronicles the challenges, stories and fascinating world behind the scenes of professional soccer, in the early days of the sport in America.

The Rochester Lancers were a key ingredient in the recipe for success of soccer in the United States. A beautifully written book about a storied league.

Andrew Battisti, co-host of Soccer is a Kick in the Grass radio show

This is a must read for all soccer fans, especially those who want to learn what the sport was like in the U.S. before MLS; from the ethnic roots of the American Soccer League in the 1960’s, to the growth of the North American Soccer League in the early to mid-1970’s, to the star-studded days of the late 1970’s NASL. Throughout those years, the Rochester Lancers were right in the middle of it all. The team in the league’s smallest market provided so many memorable, one-of-a-kind moments. From playing in the two longest matches in pro soccer history, to being the only NASL team to play in the Concacaf Champions Cup, to having both a doctor and a trainer being red carded, to winning a 1977 playoff series against Toronto in the most improbable manner. Throughout the book, you will learn about the many personalities who made the Lancers a unique soccer club, coaches who were hired, fired and hired again, players from all of the world who came together as a family, and owners that kept the team going for 14 seasons against all odds.

From 1974-1980, Michael Lewis covered the team for the Rochester Democrat and Chronicle, documenting all of the up and downs of Rochester’s only major league sports franchise. From his own historical articles, to recent interviews with the men who lived the dream with the Lancers, and painstaking research of matches when many detailed records were not kept. Lewis has pulled together the complete and remarkable history of the Rochester Lancers on a match-by-match basis, including behind the scenes stories that have never been told about the ASL and NASL days, and profiles of some of the best soccer players in North America, who proudly took the field at Aquinas/Holleder Stadium, representing Rochester, New York against the biggest cities and the most famous world soccer legends.

ALIVE AND KICKING is available on Amazon at https://tinyurl.com/2p8rzhpy for $25.99.

FrontRowSoccer.com editor Michael Lewis has written a new book, ALIVE AND KICKING The incredible but true story of the Rochester Lancers. You can learn more about it or purchase it here:


To order your copy, visit https://tinyurl.com/2p8rzhpy


Front Row Soccer editor Michael Lewis has covered 13 World Cups (eight men, five women), seven Olympics and 25 MLS Cups. He has written about New York City FC, New York Cosmos, the New York Red Bulls and both U.S. national teams for Newsday and has penned a soccer history column for the Guardian.com. Lewis, who has been honored by the Press Club of Long Island and National Soccer Coaches Association of America, is the former editor of BigAppleSoccer.com. He has written seven books about the beautiful game and has published ALIVE AND KICKING The incredible but true story of the Rochester Lancers. It is available at Amazon.com.