FOX Sports on Friday unveiled its newest commercial in the network’s ‘Tis the FIFA World Cup campaign with several familiar faces. The spot is titled, “Superfan Santa,” promoting the anticipated tournament airing Sunday, Nov. 20 through Sunday, Dec. 18 across FOX Sports’ platforms.
The campaign picks up following this summer’s first commercial, which saw Emmy Award-winning actor Jon Hamm, executive producer and star of FOX’s upcoming animated comedy series “Grimsburg,” appearing as Santa Claus on vacation and discovering the news of the World Cup taking place during the holiday season.
In this new installment, we head to the North Pole where Emmy nominated actress Ellie Kemper (“The Office”) stars as Mrs. Claus. Seven-time NFL Super Bowl champion, Tom Brady, and multi-Grammy winning artist and the “Queen of Christmas,” Mariah Carey, join the jolly duo, making cameos as their themselves. The U.S. men’s national team takes a seat at the holiday dinner table as teammates Christian Pulisic, Walker Zimmerman, Weston McKennie, Tyler Adams, Jesús Ferreira and Yunus Musah join in.
The spot makes its network premiere Sunday, Oct. 9 across the FOX NFL schedule.
The commercial opens with Santa Claus at the North Pole, sitting behind his desk staring at a wall of TVs showing international soccer highlights. Frustrated with the change of focus around the holidays, Mrs. Claus lifts his spirits, suggesting a crowd of U.S. fans chanting in the stands are, in a way, caroling.
— FOX Soccer (@FOXSoccer) October 7, 2022
Santa’s heart grows three times bigger as he realizes how amazing the World Cup is and the platform it provides for him to spread holiday cheer. He imagines scenarios of people watching the matches as he rattles off ideas to his elves: Brady in his kitchen commenting on Cristiano Ronaldo’s play, Carey with her glamsquad being far too busy given the time of year, and the USMNT passing dishes at an elaborate Thanksgiving feast.
Santa then realizes that the U.S. winning it all would be the best gift American fans can receive and he pictures himself leading a celebratory march down the streets of New York City. At last, Santa accepts sharing the holiday season with the World Cup is the gift that keeps on giving.
“Working with FOX Sports to help set the stage for this historic winter World Cup has been a blast,” Hamm said. “Like Santa, I am also a huge World Cup fan, and I can’t wait to see the U.S. team take on the world in November. I believe!”
Added Brady: “I’m a huge fan of all these athletes, and seeing them perform is really special. It was great to be a part of FOX Sports’ ad campaign. So, when the games get going, I’ll be watching the world’s best compete at the highest level in the World Cup.”
The ‘Tis the FIFA World Cup creative campaign was created in-house by FOX Sports Marketing and led by freelance Creative Director Gary Van Dzura.