The National Football League and the DFL Deutsche Fußball Liga, organizing body of Bundesliga and Bundesliga 2, have signed an agreement to collaborate in key business areas with a particular focus on the U.S. and German markets, it was announced on Thursday.
The leagues will increase communication and collaboration in the areas of production, broadcast and programming, digital innovation and marketing. The partnership agreement was signed by NFL commissioner Roger Goodell and DFL CEO Donata Hopfen.
“Our first regular season game in Germany this fall also presents an opportunity to work with and learn from some of the most successful sports leagues around the world,” Goodell said in a statement. The Bundesliga has long been regarded as the leading league in Germany and one of the finest throughout Europe. We look forward to collaborating with the DFL in a process that we believe will be mutually beneficial.”
The NFL will play its first regular-season game in Germany on Nov. 13 at Munich’s Allianz Arena between the Tampa Bay Buccaneers and Seattle Seahawks. Germany will host one regular season NFL game in each of the next four years, alternating between Munich and Frankfurt.
“The DFL has always worked openly and cooperatively with leagues and organizations around the world to promote the development of sport worldwide,” Hopfen said in a statement. We look forward to working closely with our colleagues from the NFL on a variety of issues and gaining new insights, particularly with regard to sports in the U.S.”
In 2018, the DFL opened its New York office, which covers the North and South American region and serves as a point of contact for media and marketing partners, while aiding clubs with local market initiatives.