The Red Bulls Friday announced that forex trading platform, OANDA Corporation, has become the club’s official jersey sleeve patch partner.
The partnership will beginning Saturday, when the Red Bulls host the Portland Timbers at Red Bull Arena. The multi-year partnership is the first foray into sports marketing for the global leader in online trading services.
The OANDA logo will appear on the right sleeve of the jersey and be included on select club apparel. Authentic club jerseys will be available for purchase at select retail locations. The sleeve patch will also be included in the EA Sports FIFA video game series.
In addition to the Red Bulls’ assets, the partnership expands into the broader world of Red Bull, including experiential and branding assets at select Red Bull events and media properties.
“We are thrilled to welcome OANDA to the Red Bull family,” Red Bulls general manager Marc de Grandpré said in a statement. “We are extremely proud to be the first sports industry partner for OANDA and look forward to driving increased awareness for them in the marketplace with our unique, multifaceted partnership.”
Added OANDA CEO: Gavin Bambury: “It is an exciting opportunity to partner with the New York Red Bulls, one of the most inspiring clubs in Major League Soccer. We look forward to celebrating their success on the pitch and introducing OANDA’s world-class brand and platform to new audiences.”