NBC Sports’ coverage this past weekend on USA Network – the new U.S. cable home of the English Premier League – posted a 27 percent audience increase over last year’s comparable weekend cable coverage.
Five Saturday-Sunday matches on USA Network averaged a Total Audience Delivery of 570,000 viewers – up some 27 percent from last year’s matches on the comparable weekend on NBCSN (449,000 average for four games on Jan 2-3).
The USA Network also delivered the highest average cable viewership for a Festive Fixtures weekend since Boxing Day on Dec. 26, 2015.
Sunday’s Chelsea-Liverpool match on USA Network averaged a TAD of 1.04 million viewers to rank as third-most watched EPL match ever on cable. Saturday’s Manchester City-Arsenal game – which kicked off the New Year – averaged a TAD of 476,000 viewers, marking the most-watched game to kick off before 8 a.m. ET since Oct. 20, 2018 (Chelsea-Manchester United).
Viewership figures are based upon official data from Nielsen and Adobe Analytics.