Sunday’s UEFA Euro 2020 Final on ESPN – a penalty shootout victory for Italy over England, set a record as the most-watched European Football Championship match ever in the United States with an average audience of 6,488,000 viewersThe audience for the final increased 43 percent over the 2016 final and surpassed the previous viewership high of 4,567,000 for the Euro 2012 final (Spain vs. Italy).

The Euro final was also the most-viewed soccer telecast in the United States since July 2019 (the Women’s World Cup in France).

Sunday’s audience peaked during the penalty shootout with 8,199,000 viewers.

UEFA EURO Final Viewership in the U.S.:

Date
Matchup
Network
Viewers (P2+)
July 11, 2021
Italy vs. England
ESPN
6,488,000
July 1, 2012
Spain vs. Italy
ESPN
4,567,000
July 10, 2016
Portugal vs. France
ESPN
4,538,000
June 29, 2008
Germany vs. Spain
ABC
4,133,000

***The audience in this report reflects match windows

Through all 51 matches of UEFA Euro 2020, ABC, ESPN and ESPN2 delivered an average audience of 1,363,000 viewers, a 31 percent increase over the 2016 event on ESPN and ESPN2 (1,039,000 viewers).

Round-by-round audience highlights for UEFA EURO 2020:

  • Group Stage: 36 matches on ABC, ESPN and ESPN2 averaged 870,000 viewers, a 23 percent increase(vs. 707,000 viewers for Euro 2016);
  • Round of 16: Eight matches on ABC and ESPN averaged 1,816,000 viewers, a 38 percent increase compared to 1,317,000 viewers in 2016;
  • Quarterfinals: An average audience of 2,018,000 viewers watched the four matches on ABC and ESPN, a 16 percent increase compared to 2016 (1,737,000);
  • Semifinals:ESPN averaged audience of 2,561,000 viewers, up 37 percent from 2016 on ESPN (1,876,000 viewers)

Top-10 EURO matches since ABC/ESPN began carrying the UEFA European Championship in 2008:

Date
Matchup
Network
Viewers (P2+)
Sun, July 11, 2021
Italy vs. England (Final)
ESPN
6,488,000
Sun, July 1, 2012
Spain vs. Italy (Final)
ESPN
4,567,000
Sun, July 10, 2016
Portugal vs. France (Final)
ESPN
4,538,000
Sun, June 29, 2008
Germany vs. Spain (Final)
ABC
4,133,000
Sun, June 24, 2012
England vs. Italy (Quarterfinal)
ESPN
3,103,000
Wed, July 7, 2021
England vs. Denmark (Semifinal)
ESPN
2,661,000
Sun, June 17, 2021
Belgium vs. Portugal (Round of 16)
ABC
2,653,000
Sat, July 3, 2021
Ukraine vs. England (Quarterfinal)
ABC
2,534,000
Tue, July 6, 2021
Italy vs. Spain (Semifinal)
ESPN
2,461,000
Fri, July 2, 2021
Belgium vs. Italy (Quarterfinal)
ESPN
2,368,000

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