FIFA announced Thursday that it has awarded the exclusive rights in Australia for the 2023 Women’s World Cup to Optus Sport.
As part of the agreement, Optus will show all 64 matches of the Women’s World Cup, the biggest event in the international women’s game, on its Optus Sport platform in Australia.
One match per day, including the key matches of the tournament and all Matildas’ matches, will be made available nationwide with free access. The Optus coverage of the tournament will reach fans across all platforms with highlights, support programming and other digital content.
Optus Sport was a Media Rights Licensee in Australia for the 2019 Women’s World Cup and will extend its coverage for the 2023 edition of the tournament. Women’s soccer is a core element of Optus Sport’s soccer football offering and Optus aims to bring the sport to the widest possible audience in Australia.
“FIFA is excited to welcome Optus Sport as our official broadcaster of the FIFA Women’s World Cup 2023 for Australia,” FIFA’s Chief Women’s Football Officer Sarai Bareman said in a statement. “Optus has shown a strong commitment to broadcasting women’s football and this deal will provide unprecedented coverage in Australia for the tournament, as well as bringing women’s football to more fans and new audiences. We look forward to working with Optus to promote the FIFA Women’s World Cup 2023 to accelerate the growth of the women’s game in Australia in the lead up to 2023.”