NEW YORK – Queensboro FC Thursday announced Joma Sport as the official partner and founding kit sponsor of the QBFC Academy, which kicks off its inaugural season this spring.
The partnership marks the international sports apparel company’s expansion to the U.S. market.
The Spanish sports brand has entered into a one-year agreement with QBFC to supply training and gameday kits and related apparel, for its academy players, coaches and sporting staff. The QBFC Academy is a development system for the club’s professional team, Queensboro FC, which will make its debut in the USL Championship in March 2022.
The partnership will feature products and programming designed to create positive community impact, at a time when sports is essential to bring hope and healing to families dealing with the ongoing health and economic crisis, according t a QBFC press release.
The Joma-produced QBFC Community Kit is a specially designed jersey that features a custom, front-and-center “Healthcare Heroes” logo created in partnership with frontline workers and medical professionals who have fought against the COVD-19 pandemic. The QBFC community kit will be worn in gameday competition by the QBFC Academy, and will be available for purchase online starting March 9 at the QBFC Team Shop. Sales proceeds will raise money for hospitals in Queens.
“We are proud to have a founding kit partner in Joma Sport, a brand with tremendous heritage in soccer,” QBFC Chief Business Officer Adam Behnke said in a statement. “They are committed to growing the game globally – from community to clubhouse – and play a vital role in the building of QBFC, which starts with the Academy team. As the only pro team in America sponsored by Joma Sport, our players and fans look forward to wearing the brand both on and off the pitch!”
Added Alfonso Flores, Head of International Sponsorship at Joma Sport: “We are thrilled to be working with QBFC, and in particular its Academy, to strengthen our commitment to the sport and help elevate young players who represent the future of football. In addition, the United States is a strategic market for Joma Sport, and QBFC offers it all – global reach, local sensibility, diverse communities, and passionate fans. The club is a perfect complement to our already strong roster of football and futsal teams throughout the world. Welcome to the family
QBFC!”
Other professional soccer teams around the world sponsored by Joma Sport are: Villarreal CF (Spain), CD Leganes (Spain), Getafe CF (Spain), SD Eibar (Spain), Toulouse FC (France), Le Havre AC (France), Swansea CIty AFC (Wales), Torino FC (Italy), Atalanta BC (Italy), Cruz Azul FC (Mexico), TSG Hoffenheim (Germany), RSC Anderlecht (Belgium), and national football teams such as Ukraine, Honduras and Romania, among others.
