CHICAGO – The National Women’s Soccer League Wednesday announced that sports marketing veteran Mitch Poll will join the league’s staff as chief revenue officer.
Poll will lead the NWSL’s commercial sales and partnership marketing efforts.
“I’m thrilled to welcome Mitch to the NWSL at an incredibly exciting time for our league,” NWSL commissioner Lisa Baird said in a statement. “As we look to build upon our success this year, Mitch will help us continue to add value for our current partners, and importantly, help us attract new ones. We’re bullish on growth and this addition makes sure we have the team in place to deliver on that vision.”
Poll will oversee all areas of NWSL’s commercial revenue and partnership marketing including sponsorship, licensing, and media. He also will work with the newly established commercial committee members and the club chief business officers to build out club services and generate new League programs for fan and brand building.
“The NWSL has proven in 2020 that a global audience is passionate about the league, its teams and players,” Poll said in a statement. “I’m excited to join an incredibly talented team at the NWSL, continue to build on this year’s success, and deliver for our partners the most compelling value-proposition in sports.”
Poll was most recently vice president, National Marketing Solutions for Learfield IMG College, serving as the lead for a centralized strategy team in developing custom platforms and campaigns for national partners. Prior to joining Learfield, Poll was a senior marketing executive with the United States Olympic & Paralympic Committee and the NFL. He began his career in the NBA with the Seattle SuperSonics.
A graduate of UCLA, Poll is from Los Angeles. He lives in Westchester County, N.Y. with his wife and two children.