An example of the jersey that will be put up for auction after Saturday night’s game. (Photo courtesy of NYCFC)

NEW YORK – New York City FC announced Thursday new initiatives to provide more funds to the South Bronx as part of Cityzens Giving for Recovery, City Football Group’s 12-month campaign to aid the relief efforts around the COVID-19 pandemic.

NYCFC calls Yankee Stadium in the Bronx home, even though the MLS club has played its Phase I return to play games at Red Bull Arena across the Hudson River in Harrison, N.J.

On Thursday, the club will host a digital fundraiser with NYCFC first team players, coaches, executives and influencers.

For the the home match against FC Cincinnati Saturday night, club partner Etihad Airways will dedicate the front of NYCFC’s jersey, ordinarily bearing its company logo, to “Cityzens Giving for the South Bronx.” Following the match, these jerseys will be part of an auction with all proceeds going directly to serving the South Bronx. CFG will match dollar-for-dollar all funds raised until the end of September, doubling the impact of these local initiatives.

NYCFC’s latest fundraising efforts build on the 143,000 meals that NYCFC and Club partners have already donated to New York Common Pantry’s Bronx project throughout the pandemic.

The new efforts will provide more resources and meals to the local community through NY Common Pantry as the City continues the fight against COVID-19 and local communities start to get back on their feet. As physical distancing recommendations continue to lift, NYCFC staff will also be donating a day’s work to volunteer in the South Bronx.

Cityzens Giving for Recovery was launched in New York City July 1. Across the globe, CFG has already committed $1.2 million of donations, in-kind support and loaning of facilities to the COVID-19 emergency effort. This recovery campaign aims to deliver a minimum of another $1.2 million of funding and support, including matching donations to nine recovery-linked projects near to each of CFG’s clubs. As part of this global effort to support New York City and key areas impacted around the world, Etihad Airways has already made this front-of-shirt donation to two other CFG Clubs: Manchester City and Melbourne City FC.