The Red Bulls have announced their annual 11 Days of Service community initiative will return in a virtual format this year due to the COVID-19 pandemic.
The month-long, wide-variety of virtual community service events kicked off Sept. 9, with Red Bulls players visiting families living at the Ronald McDonald House for a virtual game night.
The Red Bulls created 11 Days of Service to run in conjunction with Sept. 11 – the national day of service and remembrance. Rather than participate in just one day of service, Red Bulls players, coaches and front office staff will participate in several different virtual community activations as a tribute to both the victims and survivors from the attacks of Sept. 11, 2001.
“Over the years, 11 Days of Service has evolved into our club’s pillar initiative that has positively impacted the community,” Red Bulls general manager Marc de Grandpre said in a statement. “As we have already done successfully throughout the pandemic, we will pivot to a virtual plan so that our entire organization – players, coaches and front office staff – as well as our valued marketing partners, can take action in assisting our neighbors so that we never forget the families and heroes of the devastating events of 9/11.”
Sept. 9 – Ronald McDonald House Virtual Gamenight Experience
New York Red Bulls players, along with former player and current radio voice Steve Jolley, will meet with families living at the Ronald McDonald House in New York City via videoconference for virtual game night experience. The club will also be ordering dinner for the families to enjoy.
Sept. 11 – Fire and Police Departments of Harrison, N.J.
The club will provide catered lunch to thank both the Fire and Police departments of Harrison, NJ for their service. A custom-made ‘thank you’ banner will also be delivered on 9/11.
Sept. 14 – Memorabilia auction to benefit NJ Pandemic Relief Fund and National Black Child Development Institute
Players to donate game-worn kits and career memorabilia for a DASH App auction to benefit NJ Pandemic Relief Fund and National Black Child Development Institute running Sept. 14-24.
Sept. 29 – Newark Public School and Everfi Anti-Bullying
RBNY staff will engage with students from the Public Schools of Newark, N.J. to discuss topics centered around leadership, courage and community.
Sept. 30 – Jersey Cares Virtual Fitness Programs
RBNY staff will deliver interactive trivia workshops centering around healthier habits, exercise and healthy food choices with students.
September (TBD) – Fun Center Donated to Local Children’s Hospital from Speedway
Speedway, Official Marketing Partner of the New York Red Bulls, and the club will make a monetary donation to the Starlight Children’s Foundation in September, which will provide a Fun Center to youth at a local hospital as part of Speedway’s official partnership with the Children’s Miracle Health Network. With delivery set for early October, the Fun Center will aim to bring fun and entertainment to kids while they are getting the care they need.
Month-long initiatives in September include the following:
Jersey Cares Pen Pal Program
During a four-week program, RBNY staff will provide social interaction with senior citizens by becoming pen pals to residents currently under isolation.
Jersey Cares Senior Reader Series
During a three week program, RBNY staff will create audio recordings of short stories or poems and share with senior citizens.
Jersey Cares Voter Registration Kits
RBNY staff will research an assigned topic to create an information page to educate on the local voting process. Materials will assist voters with education, voter referendums, descriptions of public offices up for election, sample ballot, etc.
Virtual Hospital Visit at Hackensack Meridian Health’s Joseph M. Sanzari Children’s Hospital
Players will make virtual hospital visits to spread joy to children at Joseph M. Sanzari Children’s Hospital of Hackensack Meridian Health, the Official Hometown Hospital of the New York Red Bulls. Along with these virtual visits, the New York Red Bulls will donate merchandise and small gifts to the patients at the hospital.
Virtual Get-Well Video Messages with Hospital for Special Surgery
Players will record get-well, words of encouragement and support video messages to patients at Hospital for Special Surgery, the Official Hospital of the New York Red Bulls. The New York Red Bulls will also donate merchandise and small gifts to patients at the hospital.
Jersey Cares Healthy Meal Delivery Program
Along with Covanta, the Official Energy Partner of the Red Bulls, the club will deliver small meal boxes for 100 families at Camden Street Elementary School. Each box includes 5-6 fruits and vegetables, one quart of yogurt, one loaf of bread and a dozen eggs. Covanta will also be donating branded, insulated grocery tote bags to each family receiving the meal boxes.