ATLANTA – Atlanta United owner Arthur M. Blank’s personal proceeds from his book, GOOD COMPANY, will be donated to The National Center for Civil and Human Rights here, it was announced by the Major League Soccer club Wednesday.

GOOD COMPANY, which shares a vision and roadmap for values-based business by The Home Depot cofounder, philanthropist and businessman will be published by William Morrow, an imprint of HarperCollins Publishers, on Sept. 15.

The Center, located in the heart of downtown Atlanta, is a cultural museum that connects the American Civil Rights movement to today’s struggle for global human rights, and has worked closely with the Arthur M. Blank Family Foundation over the years, beginning with initial funding of The Center.

“The Center stands for everything I personally believe in as it relates to educating, building community and fostering the principles of inclusion and fairness,” Blank said in a statement. “It is not only important to Atlanta, but for our entire world and our support of the center from the beginning has been a natural extension of our family foundation and family of businesses. At this time, it is abundantly clear The Center’s mission remains important and imperative to the ongoing challenge of achieving equality, justice and the very ideals of freedom for all. I’m honored to support that mission in any way I can.”

“The Center is honored to receive this most generous, lasting gift from Mr. Blank,” said Jill Savitt, the CEO and President of The National Center for Civil and Human Rights. “This support is the latest example of Arthur’s long-standing commitment to The Center – which began when we were just an idea more than a decade ago. Arthur and his family enabled us build our museum and create its programs— which for six years have been inspiring visitors to tap their own power to promote rights and justice for all.”

The book is available for pre-order at www.arthurblank.com. Blank’s proceeds will go to The Center in perpetuity with an initial contribution of $300,000 to celebrate the memoir’s publication this fall.