With the soccer community standing together and staying at home to contain the spread of COVID-19, FIFA is trying to bring the sport closer to fans.
Following the launch of the #WorldCupAtHome campaign last week, FIFA announced Thursday is kicking off another initiative with this intention: #LegendTakeover live chats on FIFA’s social media platforms.
Over the course of the coming weeks, a slate of football stars will be invited to take the helm of FIFA’s social media accounts and answer questions from fans.
The first guest is Brazilian goalkeeping great Júlio César, who will be taking over the @FIFAcom Twitter account today at 2 p.m. ET Thursday.
At 2 p.m. on Tuesday, March 31, the Women’s World Cup Twitter account (@FIFAWWC) will be in the hands of two-time world champion and two-time FIFA Women’s World Player of the Year/The Best FIFA Women’s Player of the Year Carli Lloyd.
Fabio Cannavaro, Yaya Touré and Kaká are only some of the other names that have confirmed that they will take part in a #LegendTakeover over the next few days. Follow FIFA’s social media platforms to keep up to speed with the many more live chats that will be announced.
For reliable information on COVID-19, consult @WHO.