David Villa in the new NYCFC away jersey. (Photo courtesy of NYCFC)
New York City FC Wednesday unveiled its new 2018 away jersey.
The club launched its third away uniform with a video that chronicles the journey of the jersey as it made its way from the adidas headquarters in Germany, to Abu Dhabi where the Etihad Airways logo was emblazoned, to New York City and to the locker room at Yankee Stadium.
With local New York fans in mind, the design inspiration for the new 2018 kit came from the City of New York, the concrete jungle, resulting in a kit that is predominantly gray in color with City blue accents.
New York City is the epitome of an international city, and in a World Cup year, the 2018 NYCFC jersey embraces the global game with a nod to vintage adidas World Cup designs of the past, evoking memories of Colombia’s Italia ‘90 uniform.
The campaign around the jersey launch also utilizes the #EverywhereWeGo mantra that has been adopted by fans when NYCFC go on the road.
Watch the 2018 away jersey video here.
Team captain David Villa and his teammates took to the streets of East Harlem to model the new shirt for the first time during a visit to P.S. 83/P.S. 182.
“I am proud to wear our new away jersey and represent New York City on the road,” Villa said in a statement. “Most importantly, it’s a shirt I think our loyal fans will really love.
“It was fun to do the photoshoot in East Harlem since community is so important to our club.”
The new away jersey will be worn for the first time when City takes on LA Galaxy for a preseason friendly Saturday.